Winterberry Group's Customer Data Platform benchmark report

Marketers are increasingly looking to CDPs to address the challenges they face, from personlization, to attribution, to privacy & regulation. Many users are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform benchmark report can help.

Download it now to learn about:

• The different segments of a CDP vendor
• CDP market trends, dynamics and growth
• Defining capabilities of the ‘True CDP’
• How the different segments of CDP stack up in terms of capability
• What type of CDP your company needs