Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Anna Papadopoulos
Anna
Papadopoulos
Robin Neifield
Robin
Neifield
Elyse Tager
Elyse
Tager
Vicky Chen
Vicky
Chen

It's Greek to Me: Behavioral Targeting the Ancient Way - Jul 2, 2008

Marketers should avoid sending cryptic or overly specific messages to customers.

Taking Behavioral Targeting Over the Border - Jun 25, 2008

Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean?

Five Ways to Avoid Misinterpreting Consumer Behavior - Jun 18, 2008

A major life event offers insights into how to provide a better foundation for building a behavioral plan.

Fetching Back Behavioral Targeting - Jun 11, 2008

An executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why.

Putting the Shopper in the Targeting Bulls-eye - Jun 4, 2008

How to recognize the difference between consumers and shoppers.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008