ClickZ News - Campaign '08

ClickZ's Campaign '08 coverage puts a unique spin on tracking the presidential campaigns online. Since early in the primary season, ClickZ has been the place for regular reports on the campaigns' online ad efforts, in addition to what they're doing with e-mail, search, and more.

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ClickZ's Presidential Ad Galleries
Check out ClickZ's regularly updated collection of 2008 presidential election display ads!
• Obama for America
• John McCain 2008
• Hillary Clinton for President

Campaign '08 PDF Downloads
• Online Presidential Display Ads Leading to the 2008 Primaries - March 2008
Includes information on ad formats, media buys, ad impressions, campaign goals, ad creative, measurement, resources, and more.
• All Primaries Are Local: 2008 Presidential Campaigns Buy Local Online - May 2008
Includes information on how and where the presidential campaigns have bought and targeted to local audiences.

Political Action Ads Emerge in May - Jun 20, 2008
MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support.

Clinton Spent Far Less Online Than Obama - Jun 16, 2008
Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google.

Pew: Americans Embraced the Web for Primary Election Info - Jun 16, 2008
New data suggest candidates are missing out on online ad opportunities.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 10, 2008
Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.

Obama Spent Most of $3 Million This Year on Google - May 29, 2008
UPDATE:The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google.

Local Candidates Use Web Ads to Gain Support Locally and Nationally - May 27, 2008
Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country.

Obama's Web Ads May Have Driven Big North Carolina Win - May 21, 2008
Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month.

Obama Looks Ahead to Oregon Primary in E-mail Push - May 12, 2008
While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors.

Web Ads from Left and Right Advocacy Groups Signal More to Come - Apr 24, 2008
Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election.

Obama and Clinton Led Display Ad Drop in March - Apr 17, 2008
When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones.

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ClickZ News - Campaign '08

Political Action Ads Emerge in May - Jun 20, 2008 MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support.

Clinton Spent Far Less Online Than Obama - Jun 16, 2008 Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google.

Pew: Americans Embraced the Web for Primary Election Info - Jun 16, 2008 New data suggest candidates are missing out on online ad opportunities.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 10, 2008 Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.

Obama Spent Most of $3 Million This Year on Google - May 29, 2008 UPDATE:The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google.

Local Candidates Use Web Ads to Gain Support Locally and Nationally - May 27, 2008 Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country.

Obama's Web Ads May Have Driven Big North Carolina Win - May 21, 2008 Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month.

Obama Looks Ahead to Oregon Primary in E-mail Push - May 12, 2008 While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors.

Web Ads from Left and Right Advocacy Groups Signal More to Come - Apr 24, 2008 Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election.

Obama and Clinton Led Display Ad Drop in March - Apr 17, 2008 When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones.