Rachael Kennedy

Adobe's $17B Subscription Strategy

PLUS: Did OpenAI make a mistake with Sora?

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

Are You Measuring What Really Matters This Black Friday?

Expert strategies and benchmarks for your BFCM success

Wicked Fever Sparks Brand Creativity

From nail polish to lattes, brands found enchanting ways to ride the Wicked wave and connect with fans

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Is Fashion Marketing Missing Its Most Valuable Customer?

While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.

Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs

Why Snapchat is winning big at the Olympics

The Olympic Games have always been a global spectacle, but Snapchat is taking the excitement to new heights.