Strategy

How Tariffs Are Reshaping Marketing in the U.S.

Tariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast.

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.

Davos 2025: Marketing in the Intelligent Age

AI, Ads, and the Rise of Social Commerce

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Lessons from the campaign trail

Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs

How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty

The Great Loyalty Paradox

Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement.

The Rise of Nostalgia Marketing

Learn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consumer engagement and loyalty.

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.