Strategy

The Great Loyalty Paradox

Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement.

The Rise of Nostalgia Marketing

Learn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consumer engagement and loyalty.

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Nutrimuscle: Scaling spend and growing ROAS through better measurement

The 2023 B2B Superpowers Index

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.