Thought Leadership

Precision over popularity defines influencer success at Coachella 2025

Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

How Tariffs Are Reshaping Marketing in the U.S.

Tariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast.

SEO in a Zero-Click World

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered and sold.

Scale or Fail—The AI Gold Rush for Personalization

AI is turning hyper-personalization into a competitive edge, pushing brands to rethink how they engage customers. Scaling is no longer the hard part—earning trust and staying relevant is.

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.

Five Brands That Won Valentine’s Day with Standout Campaigns

Brands are moving beyond predictable romance tropes and finding fresh ways to connect with their audiences this Valentine’s Day. Join me as we break down five standout campaigns that will inspire your next creative strategy.

2025 Influencer Marketing Playbook

Inside the major shifts reshaping how brands and creators will work together in 2025

Paralympics Sprint Into TikTok Era Amidst Mixed Reactions

The role of marketers in determining pricing power

Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors.