Zihan Lyu

Tariffs are forcing a marketing reset in the US | The ClickZ Digest

PLUS: Social data is your new strategy engine

Is your CEO posting on LinkedIn? | The ClickZ Digest

PLUS: Why employees now outrank brands on social

AI is going to eat your search traffic | The ClickZ Digest

PLUS: The CMO title is evolving

5 Ways to Advertising Impact: Insights from SXSW 2025

Your marketing data is lying to you | The ClickZ Digest

Structured data boosts content ROI by 20%

CMOs are hitting a growth wall | The ClickZ Digest

Also, MIND THE GAP—Gen Z isn’t where you think

3X ROAS with or without AI? | The ClickZ Digest

PLUS: Brands are cashing in on influence—are you?

Scale or Fail—The AI Gold Rush for Personalization | The ClickZ Digest

PLUS: How Brands Are Measuring Social Media Impact?

Brands you want to bite 👄 | The ClickZ Digest

PLUS: US commerce media forecast 2025

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.