Advertising & Promotion

Top 10 Must-Listen Sessions at Advertising Week New York

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.

How Chase Bank is Changing the Game with Financial Data

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct access to its 80 million customers.

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.