Advertising & Promotion

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered and sold.

Five Brands That Won Valentine’s Day with Standout Campaigns

Brands are moving beyond predictable romance tropes and finding fresh ways to connect with their audiences this Valentine’s Day. Join me as we break down five standout campaigns that will inspire your next creative strategy.

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Top 10 Must-Listen Sessions at Advertising Week New York

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.

How Chase Bank is Changing the Game with Financial Data

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct access to its 80 million customers.

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.