Dana Blankenhorn

Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.

This Week's Agenda: SMS SOS? - SMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Mar 18, 2002

This Week's Agenda: Signs of an Entrepreneurial Spring? - It's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. You have to put on a suit and go where it's happening. Mar 11, 2002

This Week's Agenda: Success for E-Commerce (But Not for E-Advertising) - A scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher; will it force companies to loosen purse strings? Mar 4, 2002

This Week's Agenda: The Lanford Rules - How do you become successful? It might be as simple as living by a few basic maxims. Feb 25, 2002

The Branding War: An Online Alliance? - Advertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. Feb 11, 2002

This Week's Agenda: Defending Internet Time - Lots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year represents several years' worth of change, is a canard. Feb 4, 2002

This Week's Agenda: Make Just One Brand Manager Happy - As the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Jan 28, 2002

This Week's Agenda: Fred Investing - Internet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Jan 14, 2002

This Week's Agenda: Predictions Can Be Wrong - Peering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Jan 7, 2002

This Week's Agenda: That's a Wrap - Shareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-based. Dec 17, 2001