Mike Grehan
Mike Grehan is global KDM officer with New York based Acronym Media. He has been involved in online marketing since 1995 and is recognized in the industry as an expert in the search marketing field. He has written multiple books and white papers on the subject. His second edition of "Search Engine Marketing: The Essential Best Practice Guide" gained plaudits from the industry's leading figures. His newsletter has attracted over 17,000 online marketers. Mike is a sought-after speaker for the world's major online marketing conferences.
Recent articles by Mike Grehan
Globe Trotting Search Marketing - Points to check before selecting an international agency for interactive marketing. May 5, 2008
Analyze This, That, and the Other - A new era of Web -- and search -- analytics. Apr 21, 2008
A Deeper Dive Into adCenter - Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Apr 7, 2008
Adversarial Information Retrieval -- That's Spam to You and Me - If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Mar 24, 2008
How to Avoid a Crash Landing - Tim Ash's book on landing page optimization is a must-read for Web marketers. Mar 10, 2008
Blogging for Search Engine Optimization - Is launching a blog a good SEO strategy? Feb 25, 2008
Search, That Was Mighty Sociable - Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Feb 11, 2008
Search and the Changing Face of Public Relations - Are traditional PR firms on their way out? Jan 28, 2008
The Diminishing Value of the SEO Shop - Why have search engines taken a massive leap forward and SEO appears stuck in a time warp? Jan 14, 2008
Let's Talk About Links - Why do so many sites rely on paid links to get ranked in the first place? Dec 17, 2007
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