Kate Kaye
Recent articles by Kate Kaye
Media Anthropologist: The Third Act's Stephanie Sarofian
A glimpse into the working life of Stephanie Sarofian, managing director of Digitas-owned The Third Act. Oct 13, 2008
Air America Gears up for Digital Relevance
The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications. Oct 9, 2008
Online Ad Growth Declines in First Half 2008
Strong growth fundamentals remain intact, and online ad spending could reach between $22 billion and $25 billion this year, according to IAB and PricewaterhouseCoopers. Oct 7, 2008
DNC Aims for Hispanic Voter Registration with Iraq Message
August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign. Oct 3, 2008
Senate Judiciary Subcommittee Asks DOJ to Watch Google/Yahoo Deal
Chairman of the Senate Antitrust Subcommittee asks DOJ to carry on with its inspection of the search advertising agreement. Oct 3, 2008
Silicon Valley Politicians Warn Against Google-Yahoo Lawsuit
Eleven California Democrats, many representing U.S. House districts around Silicon Valley, asked U.S. Attorney General Michael Mukasey to steer clear of a lawsuit blocking Yahoo's search advertising deal with Google. Sep 30, 2008
Questions for IAB VP Public Policy Mike Zaneis
Zaneis discusses self-regulation, enforcement, educating the industry about public policy, and what it's like representing the IAB on Capitol Hill. Sep 30, 2008
About Half of Bloggers Have Ads on Their Sites
According to Technorati, nearly 70 percent of bloggers use self-service contextual ad platforms such as Google's. Sep 29, 2008
Efficiency Key to Web Ad Industry Weathering Economic Storm
Executives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards. Sep 26, 2008
IAB May Announce Enforcement Measures Soon
Mike Zaneis, the group's representative on Capitol Hill, says it may announce data security and enforcement plans in the next four to six weeks. Sep 26, 2008
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