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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleRetail media is entering a new phase where data collaboration is transforming how brands and retailers plan and execute campaigns. At Retail Media Pio...
View articleSmartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleAt Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call...
View articleWyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irrepla...
View articlePinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confide...
View articleUnilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence...
View articleSpotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising per...
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