10 biggest social media mistakes (and how to avoid them)

The potential value of social media for B2B marketers is clear – just as with any other business, it provides a cost-efficient way of reaching a large audience and supporting your content strategy.

But what is also clear is that not all B2B brands use social media well and can struggle to emulate the success of their B2C counterparts on these channels. On such a global stage, any mistakes will be amplified, potentially exposing your brand in a negative way.

“Social media spent a great deal of time under the microscope,” say the experts at mobile workplace solutions provider Citrix.

“Was it relevant to B2B marketers? Did it offer any real business value or ROI? Was it an essential part of a serious business’s marketing strategy? Time has shown the answer to all these questions to be a definitive ‘yes’. But that doesn’t mean the world of B2B is awash with brands using social media to its best effect.”

In their new guide “The 10 biggest social media mistakes (and how to avoid them)”, Citrix shows marketers how they can get the most out of social platforms, providing tips on engaging with a global audience, responding to new challenges and fixing the most commonly made errors.

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