10 things you didn't know about cart abandonment (infographic)
Shopping cart (or basket) abandonment can indicate problems for retailers.
High abandonment rates may stem from usability problems on the site, a lack of clarity around charges, or perhaps that customers don’t trust their payment details on a particular site.
You can read more about the common reasons for cart abandonment, but here’s a handy infographic from SaleCycle.
It contains data on abandonment rates, as well as how you can reduce and recover abandonments through on-site and email remarketing.
For more information, see our new Checkout Best Practice Guide, as well as guides on mobile commerce, customer experience, and social customer service, all under the ClickZ Intelligence banner.
No cart abandonment seems to be the same, still we did an interesting experiment with one of our customers (a German fashion retailer), and tried to reduce cart abandonment based on machine learning (i.e. a real time recommendations engine). The results have been presented in a session at Internet World UK last year. The slides are here: http://de.slideshare.net/berndburkert/internet-world-2014handout The ‘beef’ is in slide 24: 4% of the visitors (the ones with a cart abandonment probability > 95%) had been offered an incentive (free shipping), and they generated 25% of the revenue.Lowering cart abandonment is a huge ‘resource’ to grow the eCommerce business.