24 of this year's best ecommerce statistics

We’ve rounded up this year’s best ecommerce statistics, just in time for Christmas:

1. As of August 2015, 188 million users visited Amazon’s websites per month.
2. Second-ranked eBay had 98 million unique visitors during the same period:

3. According to the estimates of e-commerce revenue in 2015, e-commerce revenue was highest in the United States, with a market value of roughly 287 billion U.S. dollars. The UK ranked fourth, with a market value of roughly 67 billion U.S. dollars:

4. According to retail e-commerce sales figures in the US during the holiday shopping season from 2005 to 2014,  in 2015, retail e-commerce sales during November and December amounted to 53.3 billion US dollars during holiday season, up from 46.5 billion US dollars in 2013:

5. In 2015, 54% of Argos’ sales were multichannel:

6.  In 2015, 76% of Britons made purchases online:

7.  This year, 73% of online retailers’ websites surveyed by Statista offered next day delivery:

According to figures from Ofcom’s Market Communication Report 2015:

8. 40% of online retail sales at the end of 2014 were made through mobile devices.

9. One in 10 consumers consider the operator that delivers their parcel an important factor in choosing a retailer.

10. When asked to name the most important factors when choosing a retailer, over half of UK adults (56%) said that free delivery is an important factor.

11. Around half (49%) of UK adults considered quick and efficient deliveries as important and three in 10 think the offer of click-and-collect services is important.

12. Over six in 10 (63%) said that they liked to have email confirmation at each stage of delivery when awaiting deliveries from online shopping, and a similar proportion (61%) said that they liked to be able to track their parcels online.

13. Around four in 10 consumers said they wanted greater certainty of the specific delivery time: 43% said that they would like to receive texts with the exact time of delivery and 39% said they liked to have one-hour time slots for delivery.

14. In March 2015, 32.1m people visited Amazon on a desktop/laptop or mobile device, equivalent to two-thirds (68%) of the digital population.

15. eBay was visited by six in 10 of the digital population (59% or 28.2m), the second highest total digital audience, followed by Argos with 14.1m (an active reach of 30%) in March 2015.

16. UK online retail sales are expected to rise 15% by 2016:

17. The UK’s average transaction value this year is an estimated £55.3.

18. The world is spending more online and less in store. Online retail in great Britain has grown 16.2% this year.

19. Great Britain, the US, Canada and France spend online using predominantly credit cards.

20. 66% of Great Britain’s population are e-shoppers.

21. Online spending by device:

22. The age group that abandon their carts the most are 18 to 34 year olds. Also known as ‘millennials‘.

23. The main reason for this is unexpected cost:

24. 30% of mobile shoppers abandon a transaction if the shopping if the site isn’t optimised:

 

[Sources: Statista, Ofcom Market Communication Report 2015, Retail Me Not,