24/7 Media Inc. Adds Netscape Inventory

Ad network 24/7 Media Inc. announced a relationship with Netscape Communications Corp., in which 24/7 will sell multiple key advertising sections of the Netscape portal site.

The agreement offers a new distribution opportunity for Netscape while significantly increasing 24/7 Media’s potential reach to unique Internet users, the company said. 24/7 Media is selling Netscape inventory on a run-of-network and run-of-channel basis to advertisers interested in achieving broad audience reach.

“We look forward to working with 24/7 Media as they handle a portion of our advertising inventory, because we rely on their ability to optimize it on our behalf,” said Mark Evans, advertising sales manager, Web site business development at Netscape. “They were willing to work closely with Netscape to help us achieve our goals and not merely represent us, which clearly demonstrates their unique client approach.”

David J. Moore, CEO of 24/7 Media, said that the agreement “represents the execution of our growth strategies of capturing more unique users in the 24/7 audience. . . ”

The 24/7 Network now represents more than 85 name-brand Web sites, including AT&T WorldNet, Better Homes & Gardens, Comedy Central, MapQuest, The Mining Company, Reuters, SportsNetwork.com and Discover.com.