24/7 Media Planning IPO?

Online advertising network 24/7 Media could move to file for an initial public offering as early as next month, the Silicon Alley Reporter quotedsources as saying.

Online advertising network 24/7 Media could move to file for an initial public offering as early as next month, the Silicon Alley Reporter quoted sources as saying.

24/7’s CEO David Moore said he could neither confirm nor deny the rumor, but he did say he was impressed with and was monitoring DoubleClick’s recent success in the public market, the Reporter said.

In an email interview with the Reporter, DoubleClick’s CEO Kevin O’Connor said he has heard the same rumors and that he thought that although 24/7 is a competitor that “Dave’s doing a good job pulling the company together.” He added, “IPOs and money always help a company — at least in the short term!”

DoubleClick went public in February; it closed Thursday at $36.50.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource