2FX.com Launches myBannerSwap.com Service

2FX.com, a developer and provider of Web-based community services, launched myBannerSwap.com, a service that provides sites with the ability to create and maintain their own banner-exchange networks for free.

myBannerSwap.com eliminates the software, server and bandwidth expenses of operating banner-exchange networks, the company said.

“Banner-exchange networks have always been an excellent method of building Web communities and promoting sites, products and services,” said Scott Adams, president and CEO of 2FX.com. “Unfortunately, there are very few commercial banner-exchange software packages available and those that are tend to be lacking in features, reliability, and support in addition to being very complicated to install and maintain. . . .By using our service, sites can focus on the more important aspects of banner-exchange networks such as marketing and advertising sales.”

Sites that create and maintain banner-exchange networks in myBannerSwap.com receive 25 percent of the total ads displayed which they can use as a marketing tool to promote their sites or generate advertising revenues. In return, myBannerSwap.com retains 25 percent of the total ads displayed in each banner-exchange network. The remaining ad inventory is reserved for ad credits earned by the member sites of each banner-exchange network.

Sites that join banner-exchange networks created through myBannerSwap.com earn one ad credit for every two ads they display on their site.