3 questions every agency must answer in 2015
As disciplines blur, competition increases and profit margins tighten, agencies have a lot to think about. Here we ask the big questions.
As disciplines blur, competition increases and profit margins tighten, agencies have a lot to think about. Here we ask the big questions.
The agency landscape is changing fast. Whether you find the pace exhilarating or terrifying, one thing is certain: The marketing and communications industry in 2015 is not a place for the faint of heart.
In a recent snapshot of the UK marketing and communications industry Deltek highlighted a number of questions that agencies must answer to overcome the challenges coming their way this year.
What does a typical agency look like today?
While agencies once clearly identified themselves as PR, events or advertising and stuck to their chosen discipline, today lines are blurring and new disciplines are emerging. Can your agency find an identity in the noise?
Where are your peers headed?
According to Forbes content marketing, social media and mobile marketing are the top trends for 2015. Will your agency follow the pack or forge its own path?
Is your financial grip tight enough?
In an environment where agency over servicing is common and as much as 30% of time goes unbilled, maximising revenue is a serious issue. How can you avoid the pitfalls of over servicing, and what is the ideal balance of costs and gross income?
Fill in the form below to download Deltek’s outlook, which includes the facts and figures you need to answer 2015’s toughest questions.
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We certainly need to address these questions! Thanks for the post.