Digital disruption has ended the lives of many a once beloved corporation, but it’s also had an earth-shattering impact on individuals. What tips can marketers take from the corporate world and apply to their own careers?
The impact of the digital revolution on corporations large and small has been well documented, and the winners and losers have become symbols of an increasingly disruptive business environment. But, as any print journalist can confirm, digital has had an equally powerful impact on the career trajectories of individuals.
In “Disrupt or be Disrupted”, the digital experts at Sitecore explore how organisations can stay one step ahead in the fast-paced world of business. But these tips are equally relevant to marketers looking to stay competitive in rapidly evolving organisations and a tough job market:
Stay close to your customers
The more you know about how your customers are using technology to shop, research, communicate or travel, the better view you’ll have of how they’ll want to interact with digital in the future. That makes you valuable to any employer.
Don’t get left behind
Push yourself to be an early adopter. New channels and technologies offer rich opportunities. Don’t wait for an innovation to go mainstream before you learn about it; harness new tools the moment they become relevant.
Create a digital vision
Understand what you’re trying to achieve and stay focused. To stay on the top of your game, regularly evaluate your performance and see how an advance in technology or a new approach could help you improve.
Featuring eye-opening examples of how the world’s biggest brands — including Amazon, GE, Uber and AirBnB — have changed the industries in which they operate for ever, plus tips for weathering the storm of digital disruption, “Disrupt or Be Disrupted” is a must-read for digital marketers intent on surviving and thriving in the digital world.
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