360i Expands Into Canada

Digital agency 360i has expanded its global footprint with the opening of an office in Toronto. The new Canadian office will be the agency’s second location outside of the US – the other being in London UK, which opened earlier this year.

As part of the expansion, 360i Canada will partner with DentsuBos, a sister agency under the Dentsu Network, to provide complementary services to their respective clients in the region. With more than 200 employees in Toronto and Montreal, DentsuBos offers marketing services to clients such as Toyota, Lexus, Scion, Fido, IÖGO and Canon.

Claude Carrier, president of DentsuBos Toronto, will take on additional responsibility as president of 360i Canada. Devon MacDonald has been named managing director of 360i Canada. 360i has already begun working with a handful of brands in Canada, including current client ScottsMiracle-Gro.

According to Glenn Martin, director of marketing at ScottsMiracle-Gro Company Canada, “360i has been a wonderful partner to us in the US and we’re excited to be working with the agency to grow our brand and engage our customers in the Canadian market.”

The move into the Canadian market is hoped to bolster the agency’s offering in a region where there is already strong client demand, says Bryan Wiener, chief executive of 360i.

“Our strategy for international growth has always been focused around our clients and we will continue to enter into new markets strategically to better service their needs.” Carrier comments.

“Ever since joining the Dentsu family, I’ve been impressed with 360i’s capabilities and its enormous growth potential. I’m looking forward to bringing these services to leading brands in the Canadian market,” he adds.