4 keys to engaging distracted consumers

Consumers’ attention spans are only getting shorter, according to new research from Oracle. How do you get them to focus on your marketing messages long enough to make an impact?

It’s a question that has many marketers on the brink of despair — with 30 seconds or less to make an impact, the multitasking lifestyle that is becoming mainstream is yet another barrier. We may be checking our emails, but we’re also sending a text; we may be browsing the Internet, but the TV is also on in the background.

Using different devices for different stages of the purchase journey, the distracted consumer is undoubtedly complex. So how can marketers make sense of it all? In “30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer” the experts at Oracle outline four key tactics for engaging distracted consumers.

The experts at Oracle write: “Modern marketers are now equipped with the strategies and technologies to better capture the consumers’ attention. To do this, they need to personalise the customer experience across the channels by reaching the customer on whatever device they happen to be on, with the most relevant offer for that particular moment.”

Fill in the form below to learn how.