4 ways to optimise your agency’s margins

Charging and profitability issues are topping the creative agency’s list of concerns, new research from ClicKZ has found. So how can this industry bolster their margins in a trying and evolving environment?

According to “The State of Creative Agency Land 2015”, the report based on a Deltek-sponsored survey of almost 250 industry insiders, project scope creep and undercharging clients for work done were two of the top three concerns for agency professionals across the globe.

With margin pressure rounding out the top four, this is clearly a major issue. While profit margins remain healthy — 75 per cent of our respondents reported margins of over 10 per cent — research from KingstonSmithW1 has shown consistently that these margins are under pressure, falling as much as seven per cent in some industry sectors since 2012.

So how can agencies keep their margins healthy in these trying times? Our readers and the experts at Deltek share their top tips in our report, “The State of Agency Land 2015”. This report is a must-read for any agency professional looking to survive and thrive in 2015.

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