45% of UK smartphone users willing to be targeted via iBeacon
Research, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would influence purchasing decisions
Research, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would influence purchasing decisions
Around half of smartphone user said they would be “very willing” of “somewhat willing” for retailers to communicate with them through their smartphone, suggests a recent study.
Research, from eDigitalResearch, found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would influence purchasing decisions. Across the UK, 1,500 smartphone users were surveyed, further finding that 78% of those that would be happy to receive messages would be ‘extremely willing’ or ‘somewhat willing’ for retailers to use data if messages were more personalised.
Derek Eccleston, commercial director at eDigitalResearch, said: “Apple subtly introduced iBeacon technology into the market at the end of 2013. As retailers and brands get to grips with what it is and how it works, consumer opinion demonstrates that it could potentially revolutionise the in-store and high street shopping experience.
“We found last year that half of smartphone owners regularly shop through retail apps and have them installed on their mobiles. It opens up the potential for retailers to digitally reach outside their stores and tempt smartphone owners in, increasing footfall and, as these results demonstrate, boost their revenue streams.”
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With the ever increasing smart phone users and the availability of unlimited Internet, wife and wife hotpots. I wouldn’t see why neither businesses or consumers wouldn’t take the advantage of such technology.
I walk pass a shop…notification sounds… check my phone… Got a message from a company letting me know they got a promotion only today.. free wife Internet accessed.
Why ever not??? It’s brilliant!