Hot this week: 5 INSANE ways social media is literally rewiring your brain

Every week, we bring you a round-up of hottest stories from the last seven days which are essential reading for the digital marketing world. This week, we’ve got the lowdown on Nissan’s faster-than-the-speed-of-light reaction to the royal baby announcement (seriously, how did they do that?!), a video that tells you how social media is rewiring your brain (it’s a bit scary), and some industry updates that every digital marketing professional needs to know.

 

VIDEO: 5 INSANE ways social media is literally rewiring your brain

We always hear that we’re addicted to social media – but this utterly terrifying video from AsapSCIENCE suggests that social media and drugs effect our brain in much the same way – rehab anyone?

 

 

CAMPAIGNS: Nissan creates ad 7 mins after #RoyalBaby no. 2 announcement

How is this possible?! Nissan produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.

 

 

INSIGHTS: Are you ready for real-time?

The ‘Advancing Practices In Real-Time Marketing’ report provides a great guide for anyone interested in learning more about real-time strategies, with successful marketers sharing their experiences, ideas and advice.

 

 

UPDATE: Twitter gets a ‘buy it now’ button

We were wondering when this would happen. The service will be initially launched as a test with a “small percentage of US users” and a limited number of commercial partners.

 

 

 

EVENTS: Omnichannel retail: Do you have the right social media toolkit?

With so many different media channels being utilised at once by consumers who are increasingly difficult to target and segment, what are the secrets of success for retail and FMCG marketers? Check out this webinar for some answers!