Unmissable Event: Personalised path to purchase
Each week we'll bring you an unmissable digital event taking place near you. Don't miss this free event exploring how changing consumerism is demanding personalised ad strategies.
Each week we'll bring you an unmissable digital event taking place near you. Don't miss this free event exploring how changing consumerism is demanding personalised ad strategies.
Details:
Leading digital marketing specialists from Google, Cotswold Outdoor, Bathstore, Lifestyle Sports, and Exelate will explore how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies.
Changing behaviour is also effecting technologies across Paid Search and Performance Display advertising.
Specific topics in focus will be consumer search trends & innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity; and how to tackle the omni-channel challenge.
More about:
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