Hot this week: Ageism, #BendGate & social selling

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week, we ask you if the digital industry is ageist, show you the top 5 most responsive brands on Twitter, and give you some handy tips on social selling.

 

INSIGHT: Is the digital industry ageist? (Poll)

.rising has undertaken a mission; To find out whether this digital world we call home is anti-wrinkles. Take part in our poll to help us find the answer. All the results will be used in a follow-up feature with a range of interesting perspectives.

 

 

 

TOOLS & TECH: Google invests to create “future generation of digital leaders”

Google has extended its ground-breaking education programme and partnered with industry experts in order to mould the digital stars of tomorrow.

 

 

INSIGHT: The top 5 most responsive brands on social media

Last week, Christopher Ratcliff from Econsultancy took to Twitter, posing as an ‘innocent’ customer and asked 20 of the UK’s top retail brands a variety of questions. Here are the 5 most responsive.

 

 

LEADERS: Social selling: how to influence buyers before they’ve even contacted you

In his latest post, .rising leader Olivier Choron explores the possibilities, explaining how through savvy social media amplification, you can build a powerful network of advocates to help your content get seen in all the right places.

 

 

CAMPAIGNS: The brands trolling the iphone6 #BendGate

Brands are utilising the recent iphone6 #BendGate criticisms that have emerged predominantly on the internet, to cleverly engage with consumers on the web. Here are our favourites.