Argos' digital transformation goes live
Say bye to those little blue pens, and hello to an Argos app and in-store iPads.
Say bye to those little blue pens, and hello to an Argos app and in-store iPads.
Argos is launching its biggest ever campaign to raise awareness of its digital transformation among consumers.
With a new strapline of “Get set, go Argos”, the retailer hopes that it will communicate a number of messages, from the range of brands it offers to its service proposition and great value.
The campaign includes: A TV ad, created by CHI & Partners, cinema advertising, outdoor ads, ramped up social media activity, and a revamp of the Argos website and a mobile app.
Speaking to Marketing Week, Argos’ marketing director Stephen Vowles said the campaign is aimed at raising awareness of all the changes that Argos has undergone over the past couple of years.
That includes the roll out of its digital format, which replaces the traditional paper brochures and blue pens with iPads, as well as changes to click-and-collect and the expansion of its product range, which now includes more premium brands.
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