Job of the week: Marketing Director

ROLE: Marketing Director

SALARY: £40,000 – £60,000

LOCACTION: London

WHO:

The IPM sits at the heart of the promotional marketing industry, and represents brand owners, agencies and service providers which use promotional techniques to communicate with their target audiences. We are committed to upholding the highest standards of professionalism in the promotional marketing industry.

OVERVIEW:

This is a great opportunity for an ambitious Marketer at Senior Account Manager or Account Director level looking to develop their career. It’s a chance to create and oversee the implementation of a fresh new marketing strategy, exposure to/working with industry leaders, and gain a high level/strategic view of many different areas of marketing including digital, shopper, experiential, legal, international and much more.

JOB:

Your overall goal will be to deliver excellent marketing and communications, showcasing the best of the industry and developing strategies develop the IPM as a thought leader. You will work with the Managing Director to create and implement a full marketing strategy for the IPM to include:

• A complete website revamp bringing several online entities under one roof
• Member and industry communications on all platforms
• Showcasing core IPM service including: Legal, Training, Events and Awards
• Developing the IPMs brand presence
• Maintaining press relations
• Supporting membership services team in retention, engagement and growth of membership
• This role has one direct report

YOU:

The ideal candidate will have:

• 3-5 years industry experience (agency experience preferred)
• Experience in creating and managing marketing and communications across a broad spectrum, including social media
• Experience in managing a website redesign and launch
• A positive can-do attitude, pitching in with the rest of the team when needed, and the ability to have fun along the way

APPLY: Email your CV and cover letter to pingl@theipm.org.uk by 31^st October 2014