Welcome to the UK's first digital car showroom
Hyundai has opened the bonnet on what it calls the UK's first digital car showroom, an initiative designed to avoid the dreaded car salesmen.
Hyundai has opened the bonnet on what it calls the UK’s first digital car showroom, an initiative designed to avoid the dreaded car salesmen.
Following a study that revealed that 40% of Britons are more likely to buy a car without a pestering salesman seeking commission, Hyundai launched this digital solution at Bluewater in Kent.
Buyers can test drive cars, arrange finance and trade ins and buy all from the showroom.
Only commission-less “product experts” will loiter the perimetres of this showroom, created by Rockar using Summit’s retail platform.
Tony Whitehorn, President and CEO, Hyundai Motor UK says: “Traditional car dealerships will always have a vital role to play in the car buying and ownership experience. However, this online and in-store option gives customers another choice to fit around their busy lives.”
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