With Apple's new smart watch grabbing so much attention (and sales), its not surprising that traditional timepiece companies like Swatch are adapting to digital technologies and trends to cling onto sales during a period of fierce competition.
With Apple’s new smart watch grabbing so much attention (and sales), its not surprising that traditional timepiece companies like Swatch are adapting to digital technologies and trends to cling onto sales during a period of fierce competition.
Seeking to challenge – or at least, keep up with – Apple, Swatch has created a smart watch of its own, which will be capable of processing contactless payments and connecting with smartphones. Set for launch as early as May the devices are a hybrid of the traditional watch and the new breed of gadget built by the tech giants.
Outlining his intentions Swatch boss Nick Hayek said:
“We are not a consumer electronics company. We are not going to transform and put the mobile phone on the wrist. Let the others do it. Samsung did it, Sony did it. Everybody does it.”
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