Lib Dems woo swing voters with geolocation tech
The Liberal Democrats are attempting to sweep up undecided voters using geolocation technology to deliver relevant content on local issues ahead of the general election.
The Liberal Democrats are attempting to sweep up undecided voters using geolocation technology to deliver relevant content on local issues ahead of the general election.
The Liberal Democrats are attempting to sweep-up undecided voters using geolocation technology to deliver relevant content on local issues ahead of the general election.
The Lib Dems will become the first party to utilise the new hyperlocal tool, created by Digital Element, which can plot users on a sub-regional level to tailor content relevant to their local candidate.
Bess Mayhew, head of digital communications for the Lib Dem’s said: “Viewing web content that is more personal and less generic can really impact the way people vote, and small margins can make a huge difference to the final result.
!In this election in particular, we’re going to see a lot more marginal seats, so those few extra votes can really make the difference.”
The move echo’s similar strides being made within the retail sector, as iBeacon begins to take root.
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