“While currently only in its infancy in terms of mainstream consumer use, over the next year the role of wearable tech in customers’ everyday lives is set to grow as developments like the Apple Watch come to market. The way our Digital Labs team works, by constantly iterating and getting product to market as quickly as possible, means we have the capabilities to stay one step ahead in reacting to trends and anticipating customer demand.”
M&S and Digital Labs launch Apple Watch app
Marks & Spencer has made its entrance to the Apple Watch club with the launch of its new app, developed through Digital Labs.
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