The average Chinese consumer spends more than 40 mins a day on WeChat
The average Chinese WeChat user reads news and other material on the app twice a day, for a total length of more than 40 minutes, according to new research.
The average Chinese WeChat user reads news and other material on the app twice a day, for a total length of more than 40 minutes, according to new research.
The average Chinese WeChat user reads news and other material on the app twice a day, for a total length of more than 40 minutes, research from the National Reading Survey conducted by the Chinese Academy of Press and Publication has has concluded.
The survey found that in 2014:
China Press and Publication Academy’s survey involved China mobile phone users from 29 provinces and municipalities in 2014. The data showed that over 60% China adult mobile users read on WeChat in 2014.
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