Bink is a new app which aims to get consumers interacting with brands by taking photos of company logos in exchange for rewards. The app has revealed that it will be working with high profile brands including Starbucks and Coca Cola.
“Get rewarded for looking at brands around you”, the app’s website reads. It’s an app that aims to entice consumers with discounts or promotions after they have taken a picture of a brand’s logo on a smartphone.
The idea behind the app is that marketers will gain insights into their potential customers.
Check out the BBC’s North America technology correspondent Richard Taylor receiving a demo of the tech from Bink founder, Tom Speckman.
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