Compared to Google, Bing's scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both the UK and US. So, should marketers be taking the tool more seriously as it enters online maturity?
Bing shouldn’t be underestimated by search marketers, argues this infographic by Marin Software, put together to celebrate its 6th birthday.
Compared to Google, Bing’s scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both the UK and US. So, should marketers be taking the tool more seriously as it enters online maturity?
Jon Myers, VP & UK MD Marin Software, said: “Too often advertisers don’t give Bing a fair chance, dismissing it as not worth the effort. But, Bing’s market share is increasing – a near 20% rise over the last 12 months. It also still offers great value for money with clicks continuing to be cheaper than Google in many verticals.”
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Nice post. Happy 6th Birthday Bing. The often overlooked, PPC option and with lower CPC and higher click to conversion rates, what’s not to love? If you have campaigns that are humming along on Adwords, it makes sense to take the same keywords and ads and port them to Bing. Though the number of clicks will on average by only 20% of Google, overall, they will be more efficient in terms of overall cost per acquisition. Thanks for sharing.