More than 14 million people in the UK log onto photo-sharing app Instagram at least once a month, marking the first time the social network has ever broken down its monthly active users by location.
More than 14 million people in the UK log onto photo-sharing app Instagram at least once a month, marking the first time the social network has ever broken down its monthly active users by location.
As Facebook begins to reap the rewards of its ‘softly, softly’ monetisation strategy, it’s primed to tweak targeting and self-service tools for brands in a bid to propel the tool into a money-making marketing machine.
Almost all (97%) Instagram ads have generated significant lift in brand recall, according to the company.
Instagram has 300 million people logging in at least once a month worldwide, with 70% of those users coming from outside the US.
Instagram will offer advertisers the same targeting capabilities they have on Facebook as well as introduce more self-service tools for its advertising products to offset its inevitable inability to do as much hand-holding with marketers as it grows, reports The Drum.
“We’ll also be enabling more targeting options which allow for more relevance in ads that are being run. A lot of the examples we’ve showed have been focused on the bigger, global brands,” said Instagram’s head of brand development for EMEA, Amy Cole.
“Some of the products and features that are coming out will start to allow brands of all sizes to be able to take advantage of Instagram. One will be enabling them to do more; think of all the different actions that they can start taking on Instagram ads directly. Things like install apps, signing up for products and services and learning more as well as shopping on Instagram.”
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