Apple goes behind the scenes at Beats 1 with Snapchat

Fancy a tour of the Beat 1 studios? Apple is offering a behind-the-scenes look at their LA radio station.

Fancy a tour of the Beat 1 studios? Apple is offering a behind-the-scenes look at their LA radio station.

Simply open the Snapchat app and add ‘applemusic’ as a friend, then swipe left to join DJs Zane Lowe and Julie Adenua — the former rocking the obligatory Apple Watch — on a short tour of Beats 1 LA.

As Mashable points out, Apple has historically avoided using social media services to advertise their products. In a departure Apple Music has been active on Twitter, Facebook and now Snapchat.

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