Facebook and Google collaborate to allow mobile web users push notifications

Facebook mobile web users will now be able to choose whether they want to receive push notifications through Google Chrome.

In April, Google revealed the development of its third-party push API via Chrome, allowing websites to send push notifications to users accessing their mobile websites. Facebook has now followed suit, so that those using mobile Chrome and visiting m.facebook.com will be given the option to switch on notifications.

The announcement marks a leap forward in the development of mobile communications, and will enable companies to reach out and communicate with its users to offer key updates without using an app.

 

Why not just use the Facebook app?

It is thought that the new push notifications will have a particularly positive response from emerging markets. As Android Authority has pointed out, there a number of legitimate reasons for people to choose Facebook’s web version over its app, including:

• The size of the Facebook app, which could be a problem for those with limited storage space
• The quick speed of the Facebook website
• The fact that the web version uses a lot less data and also does not need any updates

 

How to introduce Facebook push notifications via Chrome?

The feature can be activated by:

• Visiting m.facebook.com via an updated version of Chrome Mobile
• Selecting “allow notifications” when asked whether to send notifications
• You can check whether your notifications are on by visiting the notification settings and checking that Facebook is in the “Allowed” section.