5 kinds of online shoppers and how to engage them

As consumers come to expect the human touch even in their online interactions, a one-size-fits all approach to digital marketing just isn’t going to cut it anymore. And, with 70% of online shoppers who put items in their cart ditching a website before completing a single purchase, marketers are under pressure to find another way.

Some 73% of consumers prefer to do business with retailers who personalise their shopping experience, according to research by Accenture, highlighting what the on-site remarketing experts at SaleCycle consider a valuable opportunity.

They write: “Each customer journey includes numerous touch points. And in our haste to connect all the dots in this digital landscape, we must be careful not to just ‘check the box’ when it comes to online engagement.”

In their latest whitepaper, “The Little Black Book of On-Site Remarketing”, SaleCycle identifies five kinds of customers who, with a personalised push in the right direction, could be easily converted: The newbie; the window shopper; the cautious consumer; the busy buyer and the passionate purchaser.

To learn what messages work best for each type of shopper download your free copy by filling in the form below.