Is high employee turnover harming your creative agency?

The concept of a job for life is long gone, but new research has revealed that high employee turnover is hurting creative agencies.

In our survey “The State of Creative Agency Land”, sponsored by Deltek, our readers revealed that staff are central to their success, but also present one of their greatest challenges.

For example, our readers told us that ‘finding and retaining qualified staff’ and ‘staffing for an always on environment’ were two of their top five concerns, while ‘employee burnout’ ranked highly on the list of our readers’ concerns.

These staffing struggles could be a serious threat to the future of creative agencies. Figures from the IPA indicated that the industry is spending as much as £184m/$281m annually on recruiting and retention costs, and it takes an employee an average of five to seven months to get up to speed — a lifetime in the fast-paced world of digital marketing.

So what’s a creative agency to do?

“The State of Digital Agency Land” is a valuable insight into how other agencies are hanging on to their most valuable staff — or not, as the case may be.

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