Blueconic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceYou’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
View articleGrocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View articleReddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major large language m...
View articleMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleKey Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy’s CEO. – JoJo Mam...
View articleMost eCommerce brands still put the bulk of their marketing budget into finding new customers. Yet the customers already on their list would often cos...
View articleEight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch could make i...
View articleDrinkware is one of the few categories where a shopper sees every rival’s price in a single scroll. That openness sets the terms for everyone se...
View article