In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile.
Any digital strategy in Indonesia must start with mobile if brands are hoping to engage the country’s 240 million people, says Ari Fadyl, head of digital transformation and innovation at AXA Indonesia.
Indonesia has the highest mobile penetration in the world, but reaching this digitally savvy audience requires creative and innovative digital strategies.
Fadyl spoke to ClickZ about how his organization is embracing the mobile market to generate conversation around insurance in Indonesia, using gamification and video.
Hear Fadyl’s views on digital transformation, the customer journey, and the state of mobile and e-commerce in Indonesia in the video below.
https://youtu.be/N0rNxX2ARuo
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