close

Strategy

Innovation

Insights

Stats & Tools

    Former Google and AOL Exec Barrett Moves to Yahoo

    Michael Barrett aims to help Yahoo's global strategy.

    Author Date published June 18, 2012 Categories

    michael-barret-bigYahoo named former Google ad tech exec Michael Barrett chief revenue officer.

    Barrett joins Yahoo, whose ad business has been struggling, from Google, where he led integration of ad tech firm AdMeld, the firm he ran as CEO when Google purchased it in December 2011.

    Yahoo reported in April its Q1 2012 display revenue fell 2 percent year-over-year, marking the second straight quarter in which display sales were down.

    Barrett has experience with some foundering properties including MySpace and Yahoo’s now-shuttered GeoCities. Barrett worked at Fox Interactive Media as EVP and CRO, handling worldwide revenue for MySpace, Fox.com, FoxSports, IGN and other properties. He’s also filled senior level sales roles at AOL Media Networks and Disney Online.

    According to a press statement, Barrett expects to help propel Yahoo’s strategic global position.

    Barrett starts his new gig in early July and will report to Yahoo Interim CEO Ross Levinsohn.

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Are we about to enter an era of ad transparency?
    Display Advertising

    Are we about to enter an era of ad transparency?

    8y Al Roberts

    Are we about to enter an era of ad transparency?

    Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

    View article
    Ad blocker use continues to grow rapidly
    Ad Industry Metrics

    Ad blocker use continues to grow rapidly

    9y Al Roberts

    Ad blocker use continues to grow rapidly

    Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

    View article
    Google brings programmatic to native ads
    Automation

    Google brings programmatic to native ads

    10y Al Roberts

    Google brings programmatic to native ads

    Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

    View article
    APAC to overtake North America as world’s biggest digital ad market
    Asia

    APAC to overtake North America as world’s biggest digital ad market

    10y Sophie Loras

    APAC to overtake North America as world’s biggest ...

    The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

    View article
    Google AdWords launches new features for a mobile-first world
    Display Advertising

    Google AdWords launches new features for a mobile-first world

    10y Sophie Loras

    Google AdWords launches new features for a mobile-...

    Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

    View article
    How to use data from ad tech and martech for display ads
    Analytics

    How to use data from ad tech and martech for display ads

    10y Ohad Hecht

    How to use data from ad tech and martech for displ...

    The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

    View article
    Our guide to the best and worst mobile ad formats
    Display Advertising

    Our guide to the best and worst mobile ad formats

    10y Mike O'Brien

    Our guide to the best and worst mobile ad formats

    As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

    View article
    Google blocked 780m 'bad ads' in 2015. Woah
    Display Advertising

    Google blocked 780m 'bad ads' in 2015. Woah

    10y Mike O'Brien

    Google blocked 780m 'bad ads' in 2015. Woah

    Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being...

    View article