CoolSavings Launches $15 Million Off-line Campaign

Coupon and targeted offer site CoolSavings launched a $15 million off-line advertising campaign featuring the company’s piggy bank logo.

The campaign, which kicked off earlier this month with radio advertisements and outdoor in nine major markets across the country, rolls out nationally this week with television spots on NBC network television and cable networks including Lifetime Television, VH-1, HGTV, USA, A&E, BET, TBS and TNT, among others.

Featuring the CoolSavings’ piggy bank icon in a talking role as CEO of the company, the campaign is designed to increase brand visibility.

The campaign was created by the W.B. Doner agency and depicts the pink, sunglasses-wearing, piggy bank CEO offering savings advice and preaching the CoolSavings’ gospel to cost-conscious consumers.

“To date, we have successfully developed a membership base of more than four million qualified shoppers solely through online advertising and word of mouth, said Steven M. Golden, chairman and CEO of coolsavings.com.

“We are launching the next phase in our brand-building efforts with an aggressive advertising campaign designed to distinguish us as one of the leading destinations for consumer savings.”

CoolSavings offers targeted savings offers like coupons, savings notices, trial offers, rebates, samples and gift certificates.

Advertisers on coolsavings.com include eToys, barnesandnoble.com, PetSmart.com, MotherNature.com, Northwest Airlines, Alamo Rent A Car and Bigstar.com, among others. Registered consumers provide demographic information that is used to target the offers they receive.