Hallmark Cards Inc. said it is workingwith Messner Vetere Berger McNamee Schmetterer/EURORSCGon a "major new strategic initiative" that will provide opportunitiesfor Hallmark to leverage its brand across current and new businesses.
Hallmark Cards Inc. said it is working with Messner Vetere Berger McNamee Schmetterer/EURO RSCG on a “major new strategic initiative” that will provide opportunities for Hallmark to leverage its brand across current and new businesses. Specifics and billings were not disclosed, however.
Hallmark is known for its greeting cards, related personal expression products, and television’s enduring dramatic series, the Hallmark Hall of Fame. The company’s Hallmark Entertainment Inc. subsidiary is a television programmer its Binney & Smith subsidiary, maker of Crayola crayons, is a producer of student and professional art materials.
Messner Vetere Berger McNamee Schmetterer/EURO RSCG clients include Evian, Intel, Glaxo Wellcome, International Paper, J.P. Morgan, MCI WorldCom, Nasdaq, Nestle Frozen Foods, New Balance, OppenheimerFunds, Philips Electronics, Schering-Plough, Searle, Universal Studios and Volvo. MVBMS is part of EURO RSCG Worldwide, the world’s fifth-largest advertising network.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.