yesmail.com Adds Four New Partners

Permission based email marketing company yesmail.com said that four new partners have joined the YesMail Permission Email Network: IDG’s TipWorld, Homestead.com, Colleges.com and Net Nanny Software.

The YesMail Network consists of more than 60 partners and provides e-commerce companies access to millions of consumers who have given their permission to receive promotional messages targeted to their personal interests.

“On average, we are adding between 15,000 and 20,000 new YesMail Members per day who originate on our Network Partners’ sites,” said Dave Tolmie, chief executive officer of yesmail.com.

“In addition, we periodically transfer hundreds of thousands of consumers at a time to our network that have an existing permission relationship with one of our partners.”

IDG’s TipWorld is a publisher of advice, news and learning by email. Homestead.com is an online resource for building free Web sites.

Colleges.com is a “virtual campus” through which visitors can “walk” through the different buildings ranging from the Student Center to the Coliseum.

Net Nanny provides online protection for individuals, schools and businesses and is developing other security-related products.