TheBigHub.com Plans $5.3 Million Campaign
Destination site TheBigHub.com said it plans a $5.3million media blitz to be launched in early fall.
Destination site TheBigHub.com said it plans a $5.3million media blitz to be launched in early fall.
Destination site TheBigHub.com said it plans a $5.3 million media blitz to be launched in early fall.
The national advertising campaign, which is being coordinated by RNF Media, will include more than 800 television spots, plus network radio and newspaper placements.
“The purpose of this media blitz is to get the word out on TheBigHub.com, and to create a brand awareness that gets consumers to remember that TheBigHub.com is the ultimate destination for commerce, content, community and entertainment,” said Doug Martinez, TheBigHub.com’s chief operating officer and executive vice president.
TheBigHub.com is the gateway to a network of branded, affiliate sites designed to leverage its iSleuth search engine. Just this week the company launched comparative shopping site TheBigCompare.com, and other sites are planned.
Upcoming network affiliates include TheBigPets.com, TheBigTravel.com, TheBigRx.com, TheBigToys.com, TheBigBiz.com, TheBigAuction.com and TheBigTown.com. The company said it also plans to add more than 500 new specialty search engines.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.