Adauction.com Forms Print, Broadcast Media Divisions

Moving to expand its business model into the off-line world, San Francisco-based Adauction.com formed two new divisions–Print Media and Broadcast Media–and opened offices in New York and Atlanta.

The company hired Andrew McColough as general manager and vice president of print media sales, who will manage the New York office, and Steven Pechman, general manager and vice president of broadcast media sales, who will supervise its Atlanta office.

Adauction.com also hired Michael Teculsky as senior director of agency development, a newly created position. All three executives will report to Neil Cohen, who was recently promoted to senior vice president of business affairs.

“These executives lead our efforts to extend our business model to become the online exchange for all media,” Cohen said.

McColough spent the last 10 years launching and managing magazine and book divisions for Time Inc. Magazines. He has also held business manager positions with Fortune and Life magazines. Most recently, he was publisher of Time Inc.’s This Old House Books.

Pechman was most recently vice president and general sales manager for FOX Sports South and has worked at Turner Broadcasting and Cox Communication.

Tekulsky has held senior management positions at various ad agencies over the past 12 years, including Western International Media Corp., Foote, Cone & Belding and Saatchi & Saatchi . At Adauction.com, he is charged with building the company’s relationships with large agencies to integrate traditional and new media buys. Previously, he was a media business manager for USWeb/CKS.

Adauction.com operates an ad space marketplace featuring more than 160 premium sites in 18 content categories. More than 2,200 media buyers are registered to purchase inventory through the site.