ShopNow.com Banner Wins Highest Click Rate
The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1percent, according to Web measurement service Nielsen//NetRatings.
The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1percent, according to Web measurement service Nielsen//NetRatings.
The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1 percent, according to Web measurement service Nielsen//NetRatings.
For the second week in a row, credit counseling firm AmeriDebt’s ad campaign featured four of its banners in the top 10 list.
Top advertisers, ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 151.9 | 29.4 |
| 2. Thunderstone | 59.5 | 3.6 |
| 3. Amazon | 47.8 | 21.4 |
| 4. CDNOW | 34.8 | 13.5 |
| 5. Discover Brokerage | 27.4 | 2.9 |
| 6. America Online | 26.6 | 13.5 |
| 7. Ameritrade | 25.5 | 3.5 |
| 8. LinkExchange | 24.8 | 5.0 |
| 9. JFAX | 24.6 | 7.4 |
| 10. E*TRADE | 24.3 | 2.7 |
Impressions reported include house ads. Rankings are based on audience measurement of people who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property.
Top banners for the week ending July 4, ranked according to reach percent, according to BannerTrack, Nielsen//NetRatings’ syndicated ad research service:
Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the above. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.
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